I’m sure everyone of you knew about Google’s revenue model. Google earns 97% of its revenue just from Advertising. All the Google products are almost free to use except the Google Adwords which is paid. Using Adwords, you can setup ad campaigns and those ads will be displayed in the search results as well as on sites (via Adsense) as per your choice. The ads placement will vary based the keyword competition as well as the bidding rate. Some keyword might be very expensive while the others are too cheap.
Recently, WordStream has created an infographic tracking the most expensive adwords keywords of all. The below keywords are the most competitive and are bringing Google the highest revenue through Cost Per Click.

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